Step away from the SUV craze and opt for two remarkable cars instead.
Genesis is emerging as the new Cadillac when it comes to conceptual vehicles that seldom reach full production. The breathtaking nature of these creations remains captivating. 2021 X and 2022 X Convertible The concepts remain vividly etched in our memories, and now, another duo has surfaced to further entice us. Similar to those before them, these newest creations serve as design explorations, a “what if” scenario brought forth by Hyundai’s premium division. Despite appearing almost ready for manufacturing, it would be wise not to raise our expectations excessively.
The X Gran Coupe and X Gran Convertible concepts steal the limelight at the 2025 Seoul Mobility Show alongside Hyundai’s offerings. new Nexo hydrogen crossover and the facelifted Ioniq 6 As you may easily observe, the special editions are derived from the G90, which is the brand's premier sedan model. Despite the fact that the images show the convertible with the roof open, we understand that a retractable fabric top is stored at the rear end.
Could we suggest that these stunning vehicles would fit right in alongside entries like the Bentley Continental GT/GTC and the Lexus LC/LC Convertible? Apart from giving them new body styles with two less doors, Genesis They also refreshed their cabins. The X Gran Coupe draws inspiration from Mediterranean Olives, featuring green leather highlights. The X Gran Convertible boasts a primarily blue interior, paying homage to the Cabernet Sauvignon grapes of Livorno, Italy.
A decade ago, Genesis was established as an independent brand and has since sold more than 1.3 million vehicles. The majority of these sales were from SUVs and sedans; however, certain regions such as Europe did get the G70 Shooting Brake variant. To position Genesis against competitors like Mercedes and BMW, the company must enhance its prestige through high-end models known as "halo" products. Although some may believe that introducing a coupe or convertible would not make much difference, launching a striking top-of-the-line vehicle could attract potential customers to dealerships, potentially leading them to purchase other Genesis offerings instead. GV70 .
The parent company, Hyundai, possesses the financial stability to support these specialized ventures without excessive worry over short-term profits. Ideally, within the foreseeable future, Genesis aims to compete with models like the BMW 8 Series or similar luxury grand tourers. For now, our role remains limited to appreciating their opulent concept vehicles.
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Source: Genesis
