Morocco has been honored with the title "Best Partner Tourism Destination for 2025" from Welcome Travel Group, which is among Italy’s premier travel organizations.
The accolade was awarded at the organization's yearly gathering in Casablanca on April 5-6, which saw participation from approximately 1,500 leading Italian figures in the tourism sector, such as travel agency executives, tour operators, air carriers, and event planners.
Asherf Faida, who serves as the Director General of the Moroccan National Tourist Office (ONMT), accepted the accolade from the President of the Welcome Travel Group.
This recognition highlights Morocco’s increasing significance in the Italian tourism sector. As stated by ONMT, this honor symbolizes the nation's persistent endeavors to boost its profile within Italy, emphasizing the crucial alliance with the Welcome Travel Group. This group accounts for 44%, or 2,492 travel agencies, of the regional marketplace.
The event’s organization in Morocco itself symbolizes the trust Italian tourism professionals have in the country and is expected to positively impact Morocco’s image as a top tourist destination.
The event attracted wide media coverage, including 12 specialized outlets, enhancing Morocco’s global tourism profile. This achievement aligns with ONMT’s “Light In Action” strategy to boost Morocco’s presence in priority markets through focused partnerships and fieldwork.
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