This is anticipated to assist the brand in serving Chinese consumers more effectively.
Shiseido Has introduced modifications to its organizational and leadership framework for its operations in China and Travel Retail sectors, as part of their "Action Plan 2025-2026."
The firm intends to reinforce the brand base, restore profit margins, and improve operational management to foster enduring expansion amid fluctuating market environments.
The new structure will help Shiseido better serve Chinese consumers, improve business synergies, and focus on high-quality growth and cost efficiency. These changes are designed to ensure long-term profitability and agility in response to market fluctuations.
As of March 31st, Toshinobu Umetsu, who is presently serving as both the corporate executive officer and the CEO for the China region, will additionally take on the role of corporate executive officer and CEO for the combined China & Travel Retail Region.
Philippe Lesné, who currently serves as the CEO of the Travel Retail Region, will be retiring effective from March 31st.
