UPDATED, Sunday AM Writethru: Thank God for Snow White next weekend, right?
Who would have thought that controversy would make us say that?! Nevertheless, the industry should be grateful: If Snow White secures a $50 million-plus opening, which represents a notable boost for an industry that is currently like a desolate desert. Present projections indicate that this weekend marks the lowest earnings at the domestic box office so far this year, totaling approximately $54.7M How can it be that for all movies, the earnings are below $55.8 million during Spring Break when children are out of school?
We caught Snow White Yesterday, this was clearly a strong Disney film featuring excellent music composed by Oscar-winning songwriters Pasek and Paul. It also boasts impressive performances from Rachel Zegler in the lead role and Gal Gadot as the Evil Queen. Directed by Marc Webb, this movie stands out. Snow White Is everything just as amazing? Beauty and the Beast And like all great Disney adaptations of classic animations before it, this film has drawn criticism from fans caught up in the controversy. These critics are typically people who had no intention of watching the movie anyway.
In fact, Snow White It could have been shifted to this upcoming weekend instead. Now, we're seeing a lineup for the weekend featuring several contrasting offerings. Regardless of how they perform at exit polls, it remains challenging to draw audiences to theaters (especially for an innovative film) without building up some excitement first. Given its B CinemaScore rating—where 84% found it positive but only 58% expressed strong recommendations—it's clear that even as a Paramount release, generating buzz has proven difficult. Novocaine is leading with an $8.7M Opening with $3.9 million on Friday and $2.89 million on Saturday, thanks to some clever scheduling, this marks both Paramount’s and Jack Quaden's (arguably taking on his first major lead role in a big-studio film) top spot debut.
However, let’s return to that point: Five fresh movies are now showing. We can’t attribute the low attendance this weekend to a pandemic or a winter storm. Theaters are urging studios to provide more content as they desperately require it. Nonetheless, it seems to be about quality rather than just quantity. It’s preferable to have one major blockbuster that received significant investment from a studio instead of several films that lacked attention.
I’ve been informed by Paramount and Focus Features—the latter of which possesses the sleek Steven Soderbergh film. Black Bag , Which is aimed at monitoring? $7.5M In second place, it’s clear that they allocated marketing funds for the $50 million production. To put it succinctly, individuals are aware of their respective figures and can determine if they're cutting expenses to avoid wasting resources. However, if going to theaters serves merely as a means to promote content directly to homes without genuine intent, then one should be ashamed. Such practices could devastate the industry. It's time to correct these issues and adhere to better standards.
One film financing expert commented on the underperforming box office weekend, stating, "This isn't an issue with the market; it's a studio issue since they're not producing two-quadrant movies that appeal to viewers."
Nevertheless, it would be inaccurate to say that Paramount lacked passion. Novocaine. Producers Mike Ireland and Daria Cercek, who now works at Disney, viewed this film as a minimal risk venture offering significant potential to broaden their portfolio. They secured the project within a $18 million budget including marketing costs. Paramount invested substantial effort into promoting the movie; they showcased it extensively through screenings, debuted the official trailer during Sao Paulo's CCXP event, purchased expensive ad space during the Super Bowl, and orchestrated a Los Angeles Clippers game promotion featuring increasingly injured depictions of Quaid over time. Despite these efforts, social media engagement metrics from RelishMix indicated very little traction, reaching only about 62 million people—a decrease of nearly half compared to typical promotional outreach for similar genres prior to release. Notably, Quad claimed to have amassed 2.2 million followers while Jacob Balafon reportedly had around 1.5 million.
Males purchased 58% of the tickets, with 26% of viewers aged between 18 and 24 years, 28% ranging from 25 to 34 years, and 42% being over 35 years old. In terms of diversity demographics, 46% were identified as Caucasian, 29% as Latino or Hispanic, 11% as Black, 10% as Asian, and 4% belonging to other groups. Premium large-format screens contributed to 32% of the total weekend box office receipts. The leading theater location is AMC Burbank, which generated approximately $33K in revenue.
Aside from Conclave With a compensation of $6.6 million for its opening, understand that some time back, movies aimed at mature audiences like the 2005 ultimate Oscar-winning spy thriller were common. The Constant Gardner Additionally, they posted comparable mid-to-high single-digit debuts, with that film earning $8.5 million over three days during Labor Day weekend, which was affected by Hurricane Katrina. Despite this, the Ralph Fiennes-Rachel Weisz movie had an initial budget of $20 million rather than $50 million at the time. The Constant Gardner finaled at $33.5M; Conclave It's also near that limit. That represents the last hope in this situation. Black Bag . We'll see. Streaming platforms have a lot of British spy shows available including Slow Horses and Black Doves to encourage cost-conscious grown-ups to stay indoors.
Black Bag The film has received a B CinemaScore rating along with 75% positive feedback from Posttrak. However, it holds a strong 51% definite recommendation rate. The audience comprises 56% male viewers, 29% aged between 25-34, and 59% over 35 years of age. In terms of diversity metrics, the demographics break down as follows: 58% Caucasian, 17% Latino/Hispanic, 12% African American, 7% Asian, and 5% others. Geographically, this is primarily considered an East Coast and West Coast production, with AMC Lincoln Square being its most lucrative venue, generating nearly $59K to date.
Warner Bros.’ Mickey 17 appears to be third (pending studio figures). Estimates from within the industry place it there. $7.3M , discounted by 62%, with a cumulative total reaching by Sunday of $33M . Standby…
Ketchup Entertainment’s rescue of Warner Bros.’ Looney Tunes: When the Earth Exploded posted a $1 million gross on Friday for an anticipated total $3.1M Opening with a B+ CinemaScore and 89% approval on PostTrak, including a 72% definite recommendation rating. Avoid assuming this was just another film left on the shelf. Coyote vs. Acme It would end up being less costly overall. An independent studio is distributing this major studio film, so the promotional expenses will likely be much lower compared to those handled by Warner Bros. Initially approved for Max, due to the Warner Bros Discovery reshuffle, the project was redirected to the American Film Market to find buyers. The animated feature featuring Daffy Duck and Porky Pig made its global debut at the Annecy International Animation Film Festival last summer. Looney Tunes The film had a 64% approval rating from dudes, with 43% of viewers aged 25-34 and 26% aged 18-24. Additionally, 22% were parents, 17% were children, and 61% fell into the general category. In terms of diversity metrics, 47% identified as Caucasian, 28% as Latino or Hispanic, 8% as Black, 11% as Asian American, and 5% as another ethnicity. Coins related to this movie can primarily be discovered in regions such as the South Central, Midwest, and West areas of the country. Notably, AMC Burbank led with earnings of around $11K.
Pinnacle Peak Pictures’ The Last Supper has the sole A- CinemaScore for the weekend, yet the film is debuting with just $2.8M The areas where the New Testament story was played out include the Southern, South Central, and Midwestern regions, with the Santikos Casa Blanca in San Antonio, Texas being the top-grossing venue for this title, earning an impressive $7,000 so far.
And A24’s Opus unfortunately, turns out to be a dud, landing outside the top 10 with $1M Opening with a C+ CinemaScore, receiving 64% positive and 44% definite recommendations on PostTrak following a $433K debut on Friday. Personally, I felt this film plays out as a humorous take on Midsommar In its plot where the Final Girl faces off against a cult, the film was quite entertaining thanks to John Malkovich and Ayo Edebiri. However, upon its debut at Sundance, the movie garnered a rather lukewarm response compared to Love Lies Bleeding , which felt more like a rock concert (nevertheless, the film only opened widely with $2.5 million across 1,362 theaters, ultimately grossing $8.3 million domestically).
It's clear that even dedicated fans aren't flocking to cinemas for this movie. With production costs below $10 million plus promotional and distribution expenses, I'm unsure about the financial details. It remains to be seen whether home entertainment will make it profitable enough to at least break even or turn a profit. Let's just say A24 has faced similar situations before, and this seems to be turning into a recurring pattern (read, Love Lies Bleeding and the Rachel Zegler horror comedy Y2K, which opened to $2.1M and stopped at $4.4M). Let’s also not forget the Nicolas Cage-starring Dream Scenario, Which only brought in $5.7 million). Come on, A24; you're the final hope for indie film enthusiasts within the 18-34 age range. Let's not ruin this.
Women primarily turned up for Opus At 54%, the audience comprises 28% aged 18-24 and 50% aged 25-34. In terms of diversity metrics, the crowd breaks down as follows: 43% Caucasian, 30% Black, 19% Latino, 5% Asian, and 3% other ethnicities. The film saw weaker performance in the Eastern, Midwestern, and Western regions. Notably, AMC Grove leads the box office for the weekend with earnings just below $6,000.
Below is the updated chart with Sunday's numbers included. The revised data is shown in bold typeface, incorporating both Saturday and Sunday figures.
1.) Novocaine (Par) 3,365 movie theaters, Friday $3.9M, Saturday $2.89M, Sunday $1.9M for the 3-day period. $8.7M /Wk 1
2.) Black Bag (For) 2,705 theaters, Friday $2.7M, Saturday $2.9M Sunday $1.79M 3-day total $7.5M /Wk 1
3.) Mickey 17 (WB) 3,807 theaters, Fri $2.1M 3-day $7.3M (-62%), Total $33M/Wk 2
4.) Captain America: A Bold New Era (Dis) 3,250 (-230) theaters, Friday $1.5M (-31%), Saturday $2.5M, Sunday $1.47M, 3-day total $5.47M (-35%), Total $185.3M /Wk 5
5.) Looney Tunes… (Ketchup) 2,827 Fri $1M, Sat $1.2M, Sun $900K - 3-Day Total $3.17M /Wk 1
6.) The Last Supper (Reach) 1,575 theaters, Friday $1M, Saturday $975K, Sunday $834K, 3-day total $2.82M /Wk 1
7.) Paddington in Peru (Sony) 2,489 (-596) theaters, Friday $725K Saturday $1.2M Sunday $850K 3-day total $2.77M (-25%), Total $41.3M /Wk 5
8.) Dog Man (Uno) 2,407 (-346) cinemas, Friday $650K (-13%), Saturday $1.1M, Sunday $740K for the weekend total. $2.5M (-26%), Total $92.8M /Wk 7
9.) The Monkey (NEON) 2,294 (-661) theaters, Friday $705K Saturday $1M Sunday $680K 3-Day Total $2.46M (-37%), Total $35.2M /Wk 4
10.) Last Breath (Fri) 2,661 (-429) theaters, Friday $650K (-44%), Saturday $1M, Sunday $620K, 3-day total $2.3M (-44%), Total $18.5M /Wk 3
Notables
Opus (A24) 1,764 movie theaters, Friday $433K, Saturday $331K Sunday $248K 3-Day Total $1M /Wk 1
PREVIOUSLY, Friday afternoon: Wait, wasn’t the impact from the strikes last year?
If 2025 is going to be known for anything, it’s which weekend is the lowest at the box office. With Paramount’s new wide entry Novocaine and Warner Bros’ holdover Mickey 17 doing about $8M Each (as many think the Jack Quaid film has an advantage), this weekend might be remembered as having one of the lowest box office performances, dipping even lower than expected. Super Bowl weekend falls between February 7-9 with $55.8M, per Comscore.
Up until now, there have been three weekends in 2025 when all movie box office earnings were below $57 million. Here’s the kicker: It's already spring break! According to Comscore, one-third of universities are currently on vacation, along with 24% of K-12 institutions remaining closed through Monday. This situation is terrible news for the whole sector.
The glimmer of hope is that Novocaine ‘s exits are solid. The movie did well in the late-night showtimes, so hopefully there’s some spring later tonight. It’s booked at 3,365 locations. The 10-day right now on Mickey 17 is $33.7M ; the second frame of the picture shows -57% at 3,807 locations.
The third spot is awarded to Steven Soderbergh’s film produced by Focus Features. Black Bag , which is observing a $2.5M Friday and 3-day of $6M At 2,705 theaters. They say it's a film that relies on recommendations from one viewer to another. Conclave, In contrast, it debuted with $6.6 million across 1,753 theaters and achieved nearly a 5 times multiplier. This gives some hope for the Michael Fassbender-Cate Blanchett espionage film.
The remainder, may they not find eternal peace, are listed below:
4.) Captain America: A Daring New Era (Dis) 3,250 theaters, Fri $1.5M , 3-day $5.3M (-37%), Total $185.2M /Wk 5
5.) Paddington in Peru ( Sony ) 2,489 movie theaters, $800K, 3-day $2.9M (-22%), Total $41.4M /Wk 5
6.) The Day the Earth Exploded: A Looney Tunes Film (Ketchup) 2,827 movie theaters, Friday $ 750K , 3-day $2.15M /Wk 1
7.) The Last Supper (Pinnacle Peak Pictures) 1,575 movie theaters, Friday $725K , 3-day $2M /Wk 1
What’s Last Supper ? Here’s the trailer:
8.) Opus (A24) 1,764 theaters, $600K , 3-day $1.5M /Wk 1
The film starring John Malkovich and Ayo Edebiri made $150K during preview screenings on Thursday evening.
PREVIOUSLY, Friday AM: Paramount’s Novocaine made $1.75 million In previous showings — a number that encompasses Thursday evening and advanced screenings from the prior weekend.
The adult-oriented action-comedy could top the box office this weekend with earnings ranging from $8M-$12M , possibly overtaking Warner Bros' $118M Bong Joon Ho science fiction film Mickey 17, as anticipated to decrease by 55%-60% $9M-$10M . PostTrak audiences gave Novocaine 4.5 stars with a 59% strong recommendation last night—this is something studios have to pay attention to. The target audience aged 18-34 turned out in force at an 79% rate.
Novocaine It was a loss that amounted to approximately $18 million for Paramount, equaling the film's production costs.
Mickey 17 concludes the week with $25.8 million, following a $1.2 million day, which marks a 17% decline from Thursday. The highest-grossing day for the Robert Pattinson film was Tuesday, earning $2.5 million. Mickey 17 Will have PLFs and IMAX this weekend.
Novocaine , which stars The Boys’ Jack Quaid, Amber Midthunder, and Veep Matt Walsh’s film features a protagonist who cannot feel physical pain and uses this unusual trait as an unforeseen edge in his quest to save the girl he loves after she gets abducted.
Another film from Steven Soderbergh is showing, this time with Focus Features’ $50 million espionage movie on the schedule. Black Bag starring Cate Blanchett and Michael Fassbender, which gathered $850,000 From Thursday previews and early-screenings held at 2,250 venues, critics have shown great appreciation for it with a 97% approval rating on Rotten Tomatoes, and the audience score stands at 79%. Nevertheless, the film is anticipated to perform modestly, earning around single-digit millions since it targets an older demographic; people aged over 35 accounted for 52% of yesterday’s viewers based on PostTrak exit data. The screenplay was penned by David Koepp. Black Bag Follows two intelligence operatives, George Woodhouse and his spouse Kathryn. When his wife is accused of national betrayal, George must confront an impossible choice between devotion to his marriage and allegiance to his country.
Black Bag 's previews are below the $1 million achieved by Focus Features' latest adult thriller. Last Breath , which then proceeded to debut with $7.8 million from the February 28-March 2 weekend box office.
Falling Forward Films and Ketchup Entertainment salvaged the Warner Bros Animation project — not Coyote vs. Acme but Looney Tunes: When the Earth Exploded . It has been reserved for screening across 2,827 theaters and is anticipated to perform in the low figures. The movie also generated revenue from Thursday evening preview screenings. $250K .
A24 has its Midsommar- like horror comedy Opus Scheduled to open in around 1,700 cinemas, this film stars John Malkovich, Ayo Edebiri, and Juliette Lewis, and is projected to perform modestly with earnings in the low single-digit millions. This project marks the first feature-length directorial effort from a previously established filmmaker. GQ Editor Mark Anthony Green directs a film about a novice reporter (Edebiri) who gets invited, alongside her superior, to the remote desert residence of an enigmatic and elderly rock icon (Malkovich). The rocker resides there with his devoted followers. Mayhem breaks out. Despite receiving negative reviews with only 39% approval from critics, I enjoyed it nonetheless. Opus less than $10 million in net production costs prior to marketing and distribution expenses.
The tracking service Quorum comments on this upcoming weekend with numerous wide releases, some potentially failing to reach $10 million: "Paramount deserves recognition for their support." Novocaine with a ad spot during the Super Bowl In addition to this, unfortunately, tracking has been silenced, as both recognition and engagement have failed to hit even 40%. Black Bag has attained a 40% interest rate; nonetheless, a significantly smaller number of individuals are aware of its existence. Current awareness stands at just 27%. Additionally, debuting over the weekend is Opus , which got stuck at 16% awareness. It’s challenging to create a substantial opening when so few people are aware of the film’s existence."
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