If your business was marketing an eight-cylinder twin-turbo engine in 2025, you might find it straightforward to challenge the New Vehicle Efficiency Standards (NVES) in Australia.
Certain brands have deemed them overly aggressive, and now that these measures are implemented, they must accept that things will become considerably tougher for their business. petrol and diesel heavy ranges.
Audi , which sells its Q8 and RS6 both with a 4.0-litre twin-turbo The eight-cylinder engine has only positive remarks regarding NVES. With the updated regulations, it now approaches negotiations differently with its manufacturing plant in Germany.
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Jeff Mannering, the brand’s local Managing Director, highlighted how Australia emerging as a "CO2-sensitive market" has enabled them to swiftly broaden their selection of electric and hybrid cars just when it was most opportune.
"We have lagged behind Europe when it comes to technology options. Audi holds significant importance for the Australian market globally, yet recently we've turned into a priority because our focus has shifted towards reducing CO2 emissions," he clarified.
This significant shift indicates that Audi will undergo a rapid series of model updates in the near future with an assertive approach. Q4 and Q6 electric SUVs have now been released along with an eagerly awaited range of enhanced hybrid Technologies will revitalize the brand’s outdated main collection.
Audi will no longer have access to the newest one. Q5 An SUV will be available within six months of its European launch date, a timeline that was previously much lengthier. This model will come equipped with MHEV+ engines, offering an enhanced and lower-emission solution. mild hybrid technology suited for the present editions.
"If you consider the lifespan of our vehicles, some models have been on the market for as many as eight or nine years. This year, we will be launching our latest lineup, which hasn’t happened in quite a while," Mannering noted.
The range-wide renewal made possible by these NVES laws ironically also means Audi will be able to continue to sell its 4.0-litre V8 models longer than many of its rivals. Mannering explained the current situation will ultimately put Audi in a sweet spot to provide “something for every consumer”.
“A BEV , a PHEV , an internal combustion engine vehicle – considering the current market, the introduction of the Q4 and Q6 models is crucial since they boost sales volumes for battery electric vehicles. However, we also require plug-in hybrid models due to those CO2 emission goals."
Mannering's remarks build upon statements made to CarsGuide previously by Audi's product head Matt Dale. Last year, Dale elaborated that RS model continuance would be possible due to the stringent new regulations introduced by the government, which have spurred advancements in hybrid tech for the brand.
"Overall, RS models have minimal impact since vehicles such as the Q6 are available," Dale commented back then. While acknowledging that the brand faced an ongoing challenge in boosting their BEV sales gradually, he noted that even a single sale of a Q6 or Q4 could offset the emissions equivalent to ten, twenty, or perhaps thirty ICE vehicles due to their early stage position.
The Q6 e-tron will soon be delivered to customers, priced at $115,500 plus on-road costs. By the third quarter of 2025, it will be accompanied by an all-new generation of the Q5, featuring an entirely fresh PPC propulsion system equipped with hybrid technology throughout the lineup.
