Bengaluru (Karnataka), India, March 15 (ANI): Aditya Aditya , Chief Strategist for Media Business Strategy & Intelligence at the International Olympic Committee , emphasized the effects of incorporating cricket into the Olympic Games and the possibilities of AI transforming the spectator experience during this four-year spectacle.
Speaking to the assembly at the RCB At the Innovation Lab Indian Sports Summit discussing the reshaping of Olympic broadcasting for future audiences, Aditya highlighted the importance of including cricket in the Games and explained how this might boost broader enthusiasm for other sports.
"Cricket played a significant role for us. Our aim was to ensure that cricket gets included in the Olympic Games. The objective was straightforward: How could we connect more closely with every fourth individual globally who resides in India and the surrounding region? Picture cricket celebrities observing events like track and field competitions or swimming, perhaps even socializing with athletes such as Neeraj Chopra. These instances help immensely in crafting memorable narratives," he stated according to an official statement released. RCB Indian Sports Summit at Innovation Lab.
Expanding on India's influence in global sports media, he added, "India is a leader in media consumption and digital innovation. With a massive audience of over 1.4 billion people, the opportunities are tremendous. We are excited about the prospects in commercial programs and how they can translate into new opportunities for our partners to engage."
Regarding how AI can improve the fan experience, Aditya discussed various methods through which technology might customize content for spectators.
He suggested that we might use AI to ensure fans can hear the voice of a prominent commentator. In an Indian context, this could be a current renowned commentator, a well-known Bollywood personality, or even a character of their choosing.
He stressed the significance of developing athlete narratives long before the Olympic Games, stating, "It’s crucial to begin planning and promoting these stories far ahead—ideally, a full year in advance. Considering India, just think how different things could be if we had been aware of Dipa Karmakar as a promising talent from the beginning. Such awareness among millions could have generated tremendous excitement leading up to the 2016 Rio Olympics."
Aditya highlighted the importance of adopting a more comprehensive narrative strategy to bridge the gap between viewers and sports personalities.
He emphasized that they aim to build an Indian or localized audience in various markets. By learning about local athletes as much as possible, ideally six months to a year ahead, and transcending the limits of sports. They plan to explore movies, television shows, and digital content creators, developing pertinent narratives throughout the year.
