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HANA, Maui — During their childhood years in Hawaii I might laugh if someone asked me about a spot in the islands that’s “untouched and not overrun.”
That’s because finding such locations can be quite challenging. Although Hawaii offers numerous idyllic experiences—ranging from pristine white-sand beaches to breathtaking waterfalls—it also attracts many visitors. Most popular destinations have become common stops on every traveler's list, with well-known areas like Waikiki and Kaanapali transforming into small urban centers. (If you're looking for hidden gems, those remain exclusive to locals.)
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Afterward, I visited Hana, and now my perspective has shifted.
Situated in southeast Maui, Hana was once a sugar plantation and cattle ranching community, remaining true to the unhurried way of old Hawaii. Encircled by lush rainforests and dramatic volcanic shorelines, this hidden gem preserves an authentic slice of island life. smallest populations in the state, with only 731 residents and little development.
Here, you won’t find any lines of resorts, upscale boutiques, or big-name franchises; instead, there’s only one supermarket and a general store. Locals often sell surplus produce like avocados and bananas from their gardens at roadside stalls equipped with jars where customers can leave money based on an honor code. The landscape shifts from white sands to black volcanic pebble beaches accompanied by steep cliff faces. Additionally, expect intermittent loss of cellular reception in certain areas around town.
“I adore Hana because it feels like one large ohana (family),” stated Kaukaohulani Morton, the event sales and planning manager at Hana-Maui Resort. Her own family has roots spanning many generations in Hana. “This isn’t merely a group of closely connected individuals; they all consider each other as part of their extended family.”
Thanks to its isolated position, Hana retains its quaint town atmosphere — there’s no nearby major U.S. airport and road travel is restricted to the twisty Road to Hana. While some adventurous travelers undertake the lengthy journey by car, many do not stay for the night, resulting in a more serene Hawaiian encounter.
Where to lodge in Hana
There's just one main resort in Hana, yet you'll find it impressive. Established back in 1946, the Hana-Maui Resort A Destination by Hyatt hotel, which is a cozy retreat, sits atop a cliff offering panoramic sea views. This intimate resort encompasses approximately 74 traditional plantation-style cottages scattered across 75 acres of verdant terrain, seamlessly integrating into the natural surroundings. Unlike typical towering complexes, this place eschews crowded lifts and skyscrapers. It features amenities such as an eatery, an indoor-outdoor wellness center, a yoga space, and an infinity pool. Given its eastern orientation, breathtaking sunrises are a common sight for guests.
You might consider camping at Waianapanapa State Park or opting for one of the cozier bed and breakfast establishments instead.
What activities can one enjoy in Hana?
In a location abundant with unspoiled natural splendor such as Hana, the most authentic way to embrace it is through outdoor exploration.
- Waianapanapa State Park stands as the prized gem of Hana, encompassing 122 acres of untamed terrain featuring sea caves, rock formations, and groves of hala trees, showcasing the unspoiled beauty of Hawaii. You can relax at the renowned black-sand beach or explore the area via six miles of trails that wind past historical sites and ancient drawings. Non-residents must make reservations, which can be arranged. online .
- Kahanu Garden provides a serene escape and an insight into Hawaiian culture. As Morton mentioned, visitors often get the feeling they've stepped back in time due to the sanctity of the land. The site includes various elements such as an ethnobotanical garden showcasing culturally important flora, well-preserved historical dwellings and burial sites, along with the Piilanihale Heiau—the largest prehistoric religious building in Polynesia—which served as the abode for the 16th-century Hawaiian ruler Chief Piilani. Guided tours cost $30 per adult, whereas children under 12 enter for free; alternatively, self-guided visits come at a price of $18 for each adult, also complimentary for those below 12 years old.
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If you're visiting Hawaii, heading to the beach is definitely on your list of things to do. The curved Hamoa Beach, bordered by sea cliffs, offers a stunning location to enjoy an afternoon. Additionally, there’s the well-known Hana Bay, described by Morton as the “meeting point for everyone from the area.”
- Support locally sourced cuisine. In Hana, you'll find numerous food trucks offering everything from Thai dishes to fresh-brewed coffee and poke bowls crafted with just-caught fish. For those with a penchant for sweets, Hana is particularly well-known due to its thriving banana plants; thus, banana bread here is legendary. Be sure to visit Hana Farms to sample some of their wide array of banana bread options.
- Head out to Fagan’s Cross. In memory of Paul Fagan, the California native who established the Hana-Maui Resort (originally called Kauiki Inn), a large cross was installed atop a nearby hill across from the resort in 1960. Embark on a 1.5-mile trek along the well-paved trail to enjoy an expansive vista of Hana’s shoreline.
What is the way to reach Hana?
A significant part of Hana's charm and underdevelopment stems from its remote accessibility. Visitors can arrive at Kahului Airport via a main carrier and then embark on a journey lasting between two to four hours along the 64.6-mile long Road to Hana, which was constructed back in 1926 when the area could only be reached through small paths meant for walking or horses. This winding route is well-known for being perilous; however, it serves as an attraction itself with features like cascading waterfalls, scenic viewpoints, natural plunge pools, and roadside eateries.
Should you wish to bypass the lengthy trip, the Hana-Maui Resort collaborates with Mokulele Airlines—the sole carrier serving this region—to arrange direct flights for their guests into Hana Airport. This 45-minute aerial adventure from Honolulu offers stunning views of Molokai’s cliff faces, cascading waterfalls, and Kalaupapa, an historically significant site known for being home to those affected by leprosy who were isolated during the 19th century. Upon arrival in Hana, visitors have the option to rent a Jeep right at the resort itself.
Ways to Be a Respectful Guest in Hawaii
Visiting Hana allows you to sense the close-knit nature of the community and their deep pride in their cultural legacy. By being a considerate guest, you'll enhance your travel adventure and contribute to the preservation of what makes Hana truly exceptional.
Morton advised being open-minded and not hesitating to chat with locals about daily life and acceptable activities. While sightseeing, be sure to notice signs and keep in mind that you’re visiting another person’s home. As she stated, “Should a sign read 'no tourists,' it's important to comply.”
Above all, consider how you spend your money. "Should you plan to visit Hana, make sure not only to go there but also utilize our facilities, dispose of waste properly, and then depart. Please patronize Hana’s local enterprises—eat from food trucks, dine at restaurants, purchase locally made goods, and perhaps even extend your stay, as every bit helps boost our economy," stated Morton.
The article initially appeared on USA TODAY: You haven't experienced this part of Hawaii yet: The peaceful, secluded town of Hana on the island of Maui.
